NZXT Function + Lift Retail Campaign
2023 selected CAMPAIGN DESIGN; full refresh
The Function keyboard and Lift mouse product campaign refresh was initiated in order to attract newcomers in purchasing their first peripheral without overloading them with information. This refresh highlights these peripherals are here to support your gaming needs and grow with you. This concept relies on alleviating stress and supporting a consumer journey in exploring more about their Function and Lift.
Creative Team: Lishani (Designer Lead), Derek Swinhart (Lead Copy Writer), Crystal Trujillo (PMO), Helen Truong (Creative Manager), Reina Woods (Copy Manager), Jin Kim (Creative Director), and Shawn Borsky (Vice President, Design)
conceptual process: research (moodboard/brainstorm), sketches (preliminary and revised versions), kv exploration (product lockup exploration)
from left to right: initial approved sketch/idea, product lockup, final KV (after adjustments). Observe the evolution through feedback and cross team collaboration.
A variety of site skins were developed for this campaign
Media Banners that showcase this concept in its capability in application of different sizes
Digital assets: Blog, Facebook, Instagram, IG Story