bld Paid Media Refresh
2023 selected CAMPAIGN DESIGN; full refresh
BLD is the custom gaming PC option that NZXT offers to their community, a place where one can build their own PC around their budget and needs. As a result this campaign targeted the creation of specialized assets that would motivate 3 specific audiences, Competitive Upgrader, Impressionable Asthetes, and the Female Gamer. These assets would inform them to purchase the best performing, affordable, and curated pieces of tech through design.
Creative Team: Lishani (Designer 1), Alex Guardia (Designer 2), Chris Bishop (Lead Copy Writer), Crystal Trujillo (PMO), Irene Quan (Design Manager), Helen Truong (Design Manager), Reina Woods (Copy Manager), and Jin Kim (Creative Director)
Conceptual process: research (moodboard/brainstorm), sketches (preliminary and revised versions), kv exploration (product lockup exploration)
Selected concept: I refined this sketch for final approval before KV exploration
From left to right: initial approved sketch/idea, first round KV iteration, final KV (after adjustments + copy updates). Observe the evolution through feedback and cross team collaboration.
Paid carousel funnel: exposed the options we have for this Female Gamer audience
Media Banners that showcase this concept in its capability in application of different sizes