National Honor Society
selected CAMPAIGN DESIGN; full rebrand
The National Honor Society (NHS) is a sub brand of a multi-million dollar client, NASSP, that harbors two more honor societies which focus on elementary and middle level students. This rebrand focused on bringing a 100 year old brand to the modern era. This branding was conceptualized to keep its prestige and legacy but uproot it with a sense of modern design with photography, icons, and specialized typography treatment.