2020 National Principals Conference

PROPOSED CAMPAIGN DESIGN

The National Principals Conference (NPC) is the premier event for all school leaders. This year’s we had the opportunity to bring the theme to the client. And so this theme was called “One Word.” Yes, we used literally one word to command the design. While the word of the headline isn’t what’s consistent throughout the campaign, the actual usage of a single word—paired with proper branding and consistent graphics—will demonstrate a cohesive suite of products.