2021 LeadingAge Conference
PROPOSED CAMPAIGN DESIGN
For the 2021 LeadingAge Annual Meeting (LAAM) & EXPO, the theme settled on “Forward”—the idea that this conference will arm senior living professionals with the best practices and skills to start to rebuild the industry after the toll of the COVID-19 pandemic. This concept uses a vibrant palette with patterns that are embedded within the paths. The movement created with the paths and patterns illustrates the energy LeadingAge needs during this global pandemic. Each path has gaps, starting points, and end points to illustrate how the attendee's path will look in their present and their future.
